Author: Sankrant Sanu

Sankrant Sanu is an entrepreneur, writer and researcher based in Seattle and Gurgaon. His areas of interest include history, religious and cultural studies, entrepreneurship and technology. Sankrant has been actively involved in writing, consulting and social projects. His writing has appeared in various publications in India, USA and UK in Manushi, Amar Ujala, The Hindustan Times, The Seattle Times, The New York Times and The Times, London (seriously, this is marketing, some of these were just letters, but it sounds cool :>). His popular blog on Sulekha.com has garnered over 100,000 views. Some of his writings were republished in the book “Invading the Sacred” published by Rupa Publications. His critique of the article on Hinduism in Encarta led to its replacement by a more balanced article by a different academic source. He is also now a regular columnist for Entrepreneur India magazine. Sankrant has also published and presented in a diverse set of academic journals and conferences including the South Asian Language Review, The International Conference on Indic Religions and the World Congress on Psychology and Spirituality. He has been interviewed by the Washington Post and the University of Chicago magazine for his writings. Sankrant recently has co-founded Miloka Corporation, a company providing solutions for the Indian Real Estate Industry. Prior to this Sankrant co-founded Paramark Corporation, a Seattle and Bay Area startup engaged in developing technology solutions for the automated optimization of online marketing campaigns. He spent nine years at Microsoft Corporation in various engineering and management roles. When he left Microsoft, Sankrant had overall charge of development for Microsoft Share Point Portal Server, a project that he helped conceive of and start at the company. Sankrant is well-grounded in the Indian traditions with a daily spiritual practice of yoga, kriya and meditation. He has extensively explored spiritual disciplines within and outside the Indian traditions. In his cross-cultural exploration, Sankrant studied with esoteric Christian groups, learnt Sufi dervish dances and explored the confluence of psychology and Indian spirituality. With all this he remains convinced of the value that the Indian traditions offer to the human situation and to a diverse, sustainable world. Sankrant is a graduate of IIT Kanpur and the University of Texas at Austin. He holds six technology-related patents.

Nation of Entrepreneurs

Posted on by Sankrant Sanu

WE are a nation of entrepreneurs. It may have been
hard to tell this in the days before the economic
liberalization of the 1990s and the time of the
license raj, but entrepreneurs existed even then. They were the
vendors you can still find in country buses, peddling little plastic
knickknacks and bottles of cure-all powders. You can find them
on street pavements. And you can find them in rural settings—
the craftsmen, the farmer, the traders—all managing their
businesses without relying on salaries or handouts.

Passion and Entrepreneurship

Posted on by Sankrant Sanu

You may end up making a lot of money as an entrepreneur. But if you count your rewards only by the amount of money you make, you will be poorer for it. Entrepreneurship is a journey of self-discovering, of learning, of stretching one’s limits. When you do it because it is what you want to do, and you follow your passion, the work becomes its own reward.